Colloidal Oatmeal
Colloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby’s skin soft, smooth, and naturally healthy looking.

This natural ingredient is highly recommended by dermatologists and contains a variety of components that uniquely benefit the skin.

Why AVEENO Baby?
Naturally Nourishing
AVEENO scientists coupled the natural healing power of oats with modern science to develop innovative and effective, yet gentle baby care formulas rich in finely milled soothing colloidal oatmeal. ACTIVE NATURALS colloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby’s skin soft, smooth, and naturally healthy looking.

Proven Effective
AVEENO Baby formulas are both gentle and effective. The baths and lotions formulas with natural oat moisturize, condition, and protect even the most delicate, sensitive skin.

Pediatrician Recommended
AVEENO Brand has been pediatrician recommended for over 60 years to parents who share their concern for the gentle care of developing skin.

Treating and Alleviating the Symptoms of Eczema
Taking good care of your baby’s skin is crucial. Here are some tips:

Try to keep your baby’s skin from becoming too dry. Talk with the doctor about how often to bathe your baby. Many experts now believe that daily bathing can be helpful for babies with eczema. Just don’t make the water too warm, because very warm water dries out the skin faster than lukewarm water.

Allow your baby’s skin to breathe (and not become overheated) by dressing him or her in smooth natural fabrics, like cotton. Avoid wool and other scratchy materials, which can irritate very sensitive skin.

Use the softest sheets possible in the crib, and keep your baby’s nails short. Put him or her to bed with cotton mittens or socks on his or her hands, if your baby will tolerate them. During a flare-up, you can try applying cool compresses to the area several times a day, followed by a moisturizer.

AVEENO
Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; we call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.

What’s in the Box
AVEENO Baby Eczema Therapy Moisturizing Cream, 7.3-Ounce Tube.

Clinically Proven: In a clinical study by the leading eczema research center, over 90% of babies showed improvement in multiple symptoms of eczema including roughness, dryness, itchiness, and scaling when used daily.